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Good Strategy Makes Gifts Go Farther

April 25, 2010


A Strategy for Charitable Giving Makes Donations Go Further

LA Times
by Kathy M. Kristof


Do you have a charitable giving plan? President Obama placed a spotlight on charity when he published his tax return information recently, showing a vast array of causes supported by the First Family.

While that strategy may be wise for the Obamas, who have the means to donate generously and can use their high-profile giving to highlight the many causes that need money, it's not a good approach for most ordinary folks, experts say.

In fact, when ordinary people give small gifts to dozens of different groups, it may be a tell-tale sign that their giving is off the cuff, rather than strategic. It's an indication that you're responding to a friend or pitch, and treating giving much like buying shoes.

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Broward County Inspiring Philanthropy over 25 years